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Join LiveWorld for our upcoming LiveBar event, an evening
of cocktails and conversations at the Roger Smith Hotel on Wednesday, March 24, from 6:00-8:00pm EDT.
Appetizers and the first hour of drinks are on us, as we hear Buddy Media CEO Michael Lazerowtalk about the opportunities and promise for brands with Facebook marketing.
Agenda
6:00 - 7:00pm Appetizers, open bar, and mingling
6:30 - 7:15pm Michael Lazerow's remarks, followed by Q&A/discussion
7:15 - 8:00pm Plenty of face-to-face social networking!
Presentation overview
Michael Lazerow, chairman and CEO of Buddy Media (a LiveWorld partner), will speak about the company's experience in helping big-name brands to improve their Facebook marketing efforts. Among Michael's presentation topics:
Beyond the Wall: How brands are taking advantage of rich applications to deepen their engagement with fans
Creating compelling content: What drives users to comment, click, share, and buy
Measuring marketing success: Evaluating and iterating on what works, and what doesn't
In the interview below, Michael speaks to LiveWorld's Bryan Person about his upcoming LiveBar talk.
About Michael Lazerow
Michael Lazerow (@Lazerow) is a serial entrepreneur who has co-founded several successful media companies, including University Wire and GOLF.com. Michael was also recently named one of the 2009 Silicon Alley 100.
Michael is currently the chairman and CEO of Buddy Media. Launched in 2007, Buddy Media, with its Buddy Media Platform, empowers brands and agencies with the tools and technology needed to launch, maintain, and measure their social media efforts.
Michael lives in New York City with his wife, Kass, and three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in Journalism.
About LiveWorld
LiveBar events are organized by LiveWorld, a social marketing agency that works with brands large and small to engage customers across the social web. LiveWorld is headquartered in San Jose, California, with additional offices in New York City and London.
LiveBar events are organized by LiveWorld, Inc., a social network marketing company that works with brands large and small to engage
customers across the social media landscape. LiveWorld is headquartered in San Jose, California, with
additional offices in New York City and London.
